Dental & Oral Care

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Preventing Dentist Sexual Harassment & Misconduct

The dental and oral care industry is unique, as more than 200,000 dentists serve about 68% of the population at least once per year, according to the American Dental Association.

Like other medical specialities, allegations of sexual misconduct and sexual harassment occur in dentist offices and dental schools, putting patients and staff at risk.

Situational Factors

The nature of dental and oral care services carry situational factors that need to be addressed:

  • The patient is in a physically vulnerable state: lying back in a chair, potentially affected by sedatives, and facing sharp tools near their mouth and face. This creates a physical power imbalance between the service provider and the service recipient.
  • Services take place in a closed room where the dentist and patient may be the only ones in the room together.
  • Physical touch is a key aspect of the service.
These dynamics between patient and dentist or oral care provider, if not considered, can create a fertile environment for behavior that results in alleged sexual misconduct.

Preventing Sexual Misconduct & Harassment in the Dental Industry

Some say a reckoning is coming. The #metoo movement is not slowing down.

Claims of an unsafe or hostile workplace can lead to lawsuits, executive firings, employee protests, or walkouts. Aggrieved customers, through social media, can target companies that don’t respond appropriately, threatening scandal or even the company’s viability.

However, we see this environment as an opportunity. Organizations that put the right systems in place can give employees the freedom to speak up, create a safe work environment, and earn the trust of their staff and customers.

Imagine your patients saying:

  • I love receiving care here
  • I feel safe here
  • I can trust that I am in good hands

Imagine your staff saying:

  • I have the confidence to handle crisis situations
  • I have a well-documented, behavior-based report to inform my decision-making
  • My team trusts me to be fair and impartial
  • I am working with a partner in this process I can trust

Redirect Can Help

Redirect can help your organization create a safer workplace through:
  • Code of Conduct Development
  • Employee and Manager Training
  • Audits and Reporting
  • Investigations

“I can honestly say that I have learned valuable skills from Redirect. Everything from how to best approach employees to implementing better practices for training, and I feel more confident in my approach having Redirect as a part of our safety mission. Thank you for everything this company brings to the table.”

“I appreciate what your team is doing for us. You guys are doing work that is so important and so critical for us to run a business of high integrity, and you help us figure out when that’s not happening. Thank you.”


How can Redirect help my dental office reduce incidents of sexual harassment and misconduct?

  • Helping employers develop clear codes of conduct and training programs
  • Investigating any allegation of service provider misconduct in a scientific, trauma-informed, and objective manner
  • Analyzing data and providing insights on employee behavior and suggested management changes
  • Interrupting problematic behavior before it escalates

What are the benefits of Redirect to my dental practice?

  • A safer work environment for service providers and service recipients
  • Fewer and less severe incidents of sexual or employee misconduct
  • More trust from your customers, which leads to stronger footing for your business
  • Better documentation for legal or insurance purposes
  • Handling each allegation in a fair and impartial manner

From Our Clients

“As a manager, no matter how hard you try, there is always a personal feeling involved when it’s your team that makes it impossible to stay unbiased.”

From Our Clients

“Everything went well. Redirect even provided a translator. I like the process being in someone else’s hands to help make the decision.”

From Our Clients

“If I get a complaint about someone who is billing 40 hours a week, am I really not going to think to myself, ‘I don’t want to lose this person?’ Probably not. And using Redirect, it is completely unbiased.”

From Our Clients

I’ve never forgotten the presentation. It was that impactful. It’s rare in life that you sit down as a passive member of an audience and pay more attention, have an awakening. It was a very profound presentation. It made me contemplate long after it was over. I walked away with a sensitivity I did not have.”

Preventing sexual misconduct in the workplace requires a scientific, trauma-informed, and objective approach combined with the right plan.

What’s Your Plan?

Contact Us

If your organization is serious about addressing and preventing sexual misconduct, Redirect can help.